Associates

Associates
Trigger to attract Associates
Advantages for Associates

Adin™ Associates

The prospective customers (to be called Adin™ Associates) will be businesses that want to optimize their on-line performance, exposure and turnover. First focus will be professionals in the wide range of the jewelry market such as modern jewelry manufacturers, stone-dealers, manufacturers of antique reproductions, and important antique jewelry dealers. In a later stage other markets will be approached, such as luxury-ware. Adin™ will supply their Associates with state-of-the-art programs and systems to enhance the Internet exposure of their products, with the emphasis on the automation of the underlying and coherent processes. By striving for optimum performance and exposure it is likely that sales revenues will be stimulated. For this purpose we will use our network (see addendum, Adin™-Synchro), sell licenses and support highly advanced, easy-to-use and proven software. By using these software products the Adin™ Associate can enjoy an exposure multiplier for his products on the Internet, without the multiplier of work this normally would entail. To achieve this goal, Adin™ developed a data-exchange standard. This standard uses the XML language which enables it to be independent of the database systems (MS-SQL, My-SQL, Oracle, Inter-base, Firebird ...) and operating systems (UNIX, Linux, Windows, ...) used by the Internet-partners.

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Trigger to attract Associates

The benefits to Associates to sell their products by using Adin™'s infrastructure are obvious. One database serving a legion of databases (a distribution network that is still in expansion) all over the Internet where their goods can be offered. Giving the Associates the control over their stock on just one database (Adin™'s) not having the problems that listing on many different sites normally would entail. Adin™'s programs are proven to be user friendly and delivering top quality output even for people with modest computer skills. Another great benefit is that Adin™, because of it's strong market position, has interesting listing agreements with its partners. Listing articles at these partners�f sites through Adin™ would cost less for Adin™ Associates than doing it themselves. Important to mention here is the system of cataloguing products that Adin™ has build. Using this system, articles will be offered on the best place on all the different sites connected to the distribution network. The position of that specific article is therefore optimal and thus enhancing the chance of making "the match" between the seller and the potential buyer. Adin™ has a history of advising partners in their distribution network to offer certain categories or re-arranging their whole jewelry category section.

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Advantages for Associates

The most important advantage for sellers is that they only have to work on a single database and that the Adin™-Synchro (see addendum, Adin™-Synchro) does all the work. The advantage of a strong exposure multiplier is obvious. Moreover there are other advantages such as:

- helpdesk
- multiple languages
- user friendly programs
- traffic generator
- free Yahoo!-US auction listing
- possibility to list in other countries and other languages
- to be in a product-dedicated market place where a much higher percentage level of potential motivated buyers is attracted.
- a user-friendly system (for both Associate as well as potential buyer) focused on a clear structure with categories enlarging the chance of making a sale.

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next issue: distribution network